Social Media
SPRING IS KING
What’s going on here?
The world of men’s soap has changed, and what was once king has fallen under the wayside. Now overtaken by beasts and dukes, Irish Spring is now an afterthought in the soap game and unfortunately it’s for a couple reasons. We’ll talk about their social media for now.
Here’s the problem:
IT’S BOOOOOOOOORING
YOU CAN’T EXPECT TO BE KING WHEN YOU LOOK LIKE THE DOLLAR STORE (no offense, dollar stores are cool)
MY SOLUTION IS TO BE COOL AND ADD SOME PIZAZZ
MY SOLUTION IS TO BE COOL AND ADD SOME PIZAZZ
Let’s stop being boring and start caring about our social hygiene okay? One of the biggest things people talk about is how men don’t take care of themselves. How can we expect them to take care of themselves when the brands that are meant to help them don’t care how they look? Let’s have some fun.
Let’s make Spring king again 🧼
First of all, soap is supposed to be clean right? Yeah exactly, so let’s refresh their IG posts and give it a nice scrub. I decided to change the style and aesthetic of their posts to be a lot cleaner and bolder. I wanted to focus on the bar of soap itself as soap bars for men have been on a resurgence the last couple of years with the Dr. Squatch’s of the world. I took inspiration from an era that was filled with confidence, the 70’s. Because it took a lot of confidence to put shag carpet in your living room, the dining room, the bedroom, and even in…the bathroom. (wtf?)
IS THAT….THE SQUATCH???
I thought it would be fun to have maybe the biggest name in men’s soap getting caught with some Irish Spring in his hands. We found out where he got his inspiration from, from the Spring King. (It’s okay buddy, Irish Spring does smell good, it’s okay to be a copycat. Good artists steal.)
PLAYLIST TIME BABY!
PLAYLIST TIME BABY!
Remember that era I was talking about? I thought it’d be cool to throw together a playlist for them to use to get guys feeling extra confident and get their suave swagger on. This is for the Spotify users out there, go get funky (I mean, clean, you dirty dirty boy)🧼 SPRING IS KING
yes, this is spec work, hire me and let’s make stuff like this a reality